A few months ago when I tested several dealer websites and they all failed the test, now they magically pass the test. What gives? Continue
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Autotrader Presentation – April 2015
Google Analytics & Google Webmaster Tools Huge Google Update Coming April 21st Per Google: “Starting April 21, we Google will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Follow these steps in order […]
Responsive Dealership Email
You’ve heard all the talk about “mobile responsive websites”. Responsive email templates work the same way. Text and images automatically format to the proper size and shape of your customers email device. As an Internet Manager that has worked thousands of leads, there was nothing worse than staring at a CRM tool all day wondering… […]
Email Test
Note to managers: This page must be viewed from a desktop computer. Hi [CUSTOMER FIRSTNAME], We haven’t met yet but I can tell you’re already impressed with our dealership by receiving an email that actually looks nice. First impressions are important and if I can’t meet you in person (yet) I had better make a […]
Referral Traffic to Your Dealer Site
When properly reviewed, the Referral Report can help you make educated decisions on digital marketing spend and where to focus more of your marketing resources. Continue