My name is Jeff Larsen and I created this website and currently perform these services for auto dealerships across the country. I also build dog rescue websites and am a Chicago Sports Fan.
Before the internet was born:
I sold 24 units my first month in the car business, including my first three customers I ever met during a brief stint in 1994.
Returning to the car business in 2005 and recognizing it would soon be driven by technology, a dealership allowed me to start their first internet department. After the first month, I was challenging three, 20 year veterans of the dealership for top sales. By my sixth month, I was averaging 18 units, 50% internet sales and 50% referrals.
Auto dealership business development focused on maximizing and integrating the dealership’s current technology with quality human processes that provide consumers an informative, streamlined car shopping experience both online and in store resulting in higher sales, profit and customer retention rates.
Why You Would Partner With Me
I have the experience, proven results and trust you are looking for in every new hire to fill these types of positions that I can perform at less cost, headaches and in a shorter amount of time.
Across the site, you will read that a lot of the services I perform are to “best practice” standards. I truly believe that most dealerships don’t utilize their technology to this level and is the reason I have created this business- Dealer Integrations – Maximizing Dealership Technology.
If you are looking for a flashy, high-priced consultant that promises unreasonable results, contact me and I will be happy to refer you to a few that would love to take your money.
Technology doesn’t sell cars, people do.
Increasing website visitors, writing the best vehicle descriptions or having the most cutting edge CRM does not guarantee an increase in sales or ROI.
Maximizing your technology will provide your dealership and people more opportunities to sell a car, while providing the customer a better dealership experience which will increase your ROI over time. It’s up to the dealership on how fast they embrace changes and adapt to utilizing technology to really help them. This mindset usually starts at the top.
If you are still hiring an “Internet Manager” to work leads, take appts, sell & deliver cars and in their spare time update the website, post some vehicle specials and fix a few computers – stop the madness and contact me now. I have been that position before, it doesn’t work.
Keep your sales people selling cars, marketing manager updating the website and IT people fixing computers. The dealership wouldn’t ask you to go into service and start fixing cars would they?