Implementations, email templates, processes and campaign manager are a few CRM services we provide to increase email open rates and click throughs. Every dealership has it’s own unique CRM challenges so below I have listed dealership services previously provided to dealerships.
Dealership CRM emails with dealership branding and designed for all devices. Email services include:
- CSS, HTML Coded For All Devices
- Increase Open & Reply Rates
- Dealer Logo, OEM Branding, Why Buy From Us
- Custom Images Reflecting Email Message
Make every lead count and a great first impression.
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I’ve implemented most of them and understand it’s a big change. Maybe you just switched? I can help:
- Streamline Your ISM – They Don’t Have Time
- Integration Checks, Field Mapping, De-dupping
- Settings Check, Update User Profiles
- GM, Sales Manager, ISM Coaching
Because working with support teams is a pain.
CRM Processes & Customization
Dealerships are busy selling cars, processes get neglected and it frustrates your users and customers:
- Your CRM Company Won’t Do It For You
- Support Teams Don’t Speak Dealer & Are Slow
- Internet, Showroom, Sold, Service Processes
- Lead Integration, Parsing, Connect to Social Media
The #1 reason CRM usage drops is user frustration.
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Everything Else That Matters
Reporting, Sourcing, User Clean-up, Inventory and all the little things that frustrate a dealership and decreases proper CRM usage:
- Do Your CRM Reports Line-up With Your DMS Reports?
- Do Sales Reps Select The First Source In The Dropdown?
- Term Employees With Customers Still Attached?
- Inventory Doesn’t Pull Into Email Templates?
You spend a lot of money on your CRM.
I’ve worked with all of them. CRM can be your greatest asset or your worst nightmare.
Common CRM Management Issues In The Dealership
Here are a few of the most common reasons:
- Buy-in from the top > down.
- If the General Manager isn’t holding his managers accountable for the CRM usage nothing else matters.
- Over Promised – Under Delivered from CRM company.
- Dealership demos included promises of how the CRM would sell them more cars with all the cool, sleek functionality.
- Turnover, Unreasonable Expectations, Unqualified Internet Directors.
- These are lumped together because it starts in the hiring process by not properly qualifying candidates for the position, that carries over to unreasonable expectations (sell, merchandise inventory, manage the CRM) which then leads to turnover.
After Implementation: What Really Happens After The Trainer Goes Home
- No follow-up from the CRM company. Dealership is forced to contact support for all changes.
- CRM company followed-up but the dealership did not on their end.
- Dealership wants support but the support team is difficult to work with.
- Support doesn’t understand requests or how your dealership operates.
- Support is dealer savvy but it takes too long to implement requested changes.
ISM or Digital Manger Skillset: You Forget This Part in The Hiring Process
- They were hired to either SELL cars or MANAGE the department.
- Not to write & test html email templates to ensure they land in your customers inbox.
- iPhone, @hotmail, @aol, @yahoo, Outlook, @gmail, iPads, Windows, Apple, mobile, desktop, tablets!
- How does your manager ensure emails are getting through? And look great on all devices?
- “Managing a CRM tool” is one thing. Pull some reports, review with managers, kick the tires…
- Designing, coding and word tracks are the nuts and bolts. That’s what I do.
Time, Resources, What Next? Time is Precious and Resources Are Limited
- You don’t have the time to spend finding the right person. Then they leave after a month.
- Your resources are limited: How many car guys do you know that are also website developers?
- This is what I do.
- Spend your time with customers. Selling cars, communicating with your team.
- I work by contract. Nothing long-term.
- Get the job done right, the first time with less cost and headaches.
Sourcing: How are your customers finding you?
- Does your CRM sourcing report display all “Drive-By” or all “Autotrader”?
- Your CRM doesn’t have all of your sources input and/or setup properly for the sales rep to choose from.
- Sales people are lazy and not held accountable by their managers for properly sourcing their customers at the right time with the right verbiage.
- Autotrader starts with an “A” so it’s the first one they see to select.
User Clean-up, Setup, Training & Documentation For All Depts
If your auto-responder is still showing the Internet Managers signature that quit 6 months ago, that’s a good sign you may need some help in this area. After cleaning up the CRM tool with new templates and processes it’s always a good idea to get a little training refresh for all the users.
Customized Internet & Showroom Processes – Brand Message
Tell me what you would like for an internet and showroom process and I will incorporate it into the CRM. Your CRM company won’t do it for you and not many I’ve come across in the dealership world know how to do this or have the time to.
Campaign Manager Setup, Tracking, Best Practices
AKA “Email Blasts”… Your campaign manager should be the CRM money maker when properly managed and utilized for communication with your customers in every department; Sales, Service & Parts. These campaigns should be full of value-added benefits and give your customers a reason to click through to your website or drive into your dealership.
Be careful in this area dealer friends, you can lose more emails than ROI produced on a single campaign if not properly produced.