Below are some of the ways I can help your dealership website achieve success through the services Dealer Integrations provides.
Banners, Branding, Design Changes
When the Internet Director got hired, we forgot to ask if they were Photoshop, HTML & CSS proficient. See what I can do:
- Beautiful homepage banners
- With Quality Call-to-action Verbiage
- Utilization of Every Widget Website Provider Offers
- Colors, Custom HTML & CSS changes
Website support teams love me.
SEO, Google, Bing, Analytics & Integrations
First we perform a full SEO audit to track the changes then implement the following:
- SEO Analysis, Recommendations & Implementation
- Google Analytics, Maps, G+, Microdata Markup
- Custom Content Writing – Dept Pages, About Us
- Social Media Integration, Insights, Twitter Cards
I admin over 20 Google Analytics & Webmaster Accounts.
Layout, Inventory Pages, Navigation, 3 Clicks or Less
- Dramatically Increase VDP’s
- Through Layout & Navigation Changes
- Optimize Search Results Pages
- Lead The Customer To Their Destination
My dealer websites consistently rank top 10% for VDP’s.
See The Reports
Everything Else That Matters
A poor website experience will drive a customer away fast. You only have one chance for a first impression.
- Customized Website Reporting
- No Contracts
- No More Hiring Unqualified Directors
- Get More Done, In Less Time, Less Mondy
Have you shopped your dealership online lately?
Because we are visual creatures:
First Impressions – Why a Quality Dealership Website Is Vital For Success
The first goal of any website is to build trust by providing a transparent, informative and quality experience for your online car shoppers. First impressions are formed online rather than a handshake and this opinion is formed in seconds, not minutes after a shopper lands on your website.
One of our industry’s biggest issues is that we never shop our competitors or our own dealership online as a non-industry, once every 5 year car buyer. Try it for 30 minutes, I guarantee you’ll want to throw your computer through a window. Meaningless pop-ups, cheesy branding messages in huge type, out-dated specials and the worst (if you make it this far): new vehicles not displaying model options.
Maybe you survived the 30 minutes on your computer; Now try it from an iPad, tablet or mobile phone? Yes, people actually shop for vehicles on their mobile phones. In fact, over 50% of your online shoppers, that you have under one minute to impress, who you will never have a chance to meet or talk to, will use a tablet or mobile device when shopping for their next vehicle.
There is hope. Websites, branding and business development through technology is my specialty and personal favorite of all the services I provide.
Service and Parts Specials
Got a deal? No one knows unless it gets posted online.
Formulation of a “Why Buy From Us” message that transfers from the online experience to the in-store experience. Department pages reinforcing this message with unique, quality information and photos.
Make a Statement – Home Page Banners
Ever wanted to get a big message on the front of your website? I build custom banners on the fly, usually the same day and always within OEM guidelines.
Consumers purchase vehicles every 3 to 5 years and even though their last experience at your dealership was good, this doesn’t guarantee a repeat customer and the first place th
See this banner live on Porsche of Springfield. Click here.
Dept Pages, Hours and 3rd Party Site Updates
About us, hours & directions and department page updates are essential not only for your dealership website but also on 3rd party sites like Autotrader.com, Facebook and Google Place Page. Ever get an angry call from a customer that showed up after your store closed?
Performing SEO Best Practices
SEO isn’t difficult, just time consuming and essential to stay ahead of your competition. However, think twice before spending thousands of dollars to get above your competitors on a Google search page. My SEO best practices are performed with site updates using relevant, high density keywords and phrases.
Car Dealership Websites: The most underutilized tool the dealership has at it’s dispense.
My websites typically rank in the top 10% in the nation for Volkswagen – in some of the smallest markets. Where does yours rank?
- How many dealer websites do you have for each brand?
- Who manages your websites now?
- How much do you pay them?
- Do inventory specials make it on every month?
- If so, are they on a “special page” or individual vehicles?
- How well is your website performing?
- Based on what results?