Digital marketing resources are scarce in the dealership world. Most “resources” consist of companies writing about how great their product is, what dealerships should be doing better, ect.
Below is my list of Dealership Marketing Resources I utilize for my digital marketing needs in the dealership industry.
General – Best Resources
Main website: www.dealerrefresh.com
Forum (real world questions & answers): forum.dealerrefresh.com
Brian Pasch routinely gives back to the dealer community hosting free online, interactive seminars that provides dealers actionable information to implement at store level. There’s a few place to find his material:
Relax, it’s not a shameless plug, Autotrader.com now touches 50% of the technology dealerships utilize, whether you know it, like it or not. What does that mean? Unbelievable data and stats and a complete learning library.
Check your emotions at the door and see what you could learn:
Similar to Dealer Refresh with both unbiased articles and real world questions (hint, if you dig around on this site it has some nice gems):
Dealership News: www.drivingsalesnews.com
Best Practices: www.drivingsalesinnovationguide.com
Big community and grab bag of different articles.
Google Resources You Never Knew About
Check your dealer website to see if it’s mobile friendly.
If your dealership has ever paid to have SEO performed since 2013 to present, you better have structured data showing. You don’t have to know what it does, just see if it’s there.
More for the in-house Digital Manager but a new tool Google provides to properly setup and test the GA on your dealer website. I like doing this to double-check my website vendor’s reports, though, not as common as a few years ago I still catch them once in a while not reporting accurate results in the dealer facing reports:
Really cool insights and tools for the big picture.