Digital marketing resources are scarce in the dealership world. Most “resources” consist of companies writing about how great their product is, what dealerships should be doing better, ect.
Below is my list of Dealership Marketing Resources I utilize for my digital marketing needs in the dealership industry.
General – Best Resources
Dealer Refresh
Main website: www.dealerrefresh.com
Forum (real world questions & answers): forum.dealerrefresh.com
Main website: www.dealerrefresh.com
Forum (real world questions & answers): forum.dealerrefresh.com
PCG Digital Marketing
Brian Pasch routinely gives back to the dealer community hosting free online, interactive seminars that provides dealers actionable information to implement at store level. There’s a few place to find his material:
www.pcgdigitalmarketing.com/resources
www.brianpasch.com
www.automotiveseostudy.com
Brian Pasch routinely gives back to the dealer community hosting free online, interactive seminars that provides dealers actionable information to implement at store level. There’s a few place to find his material:
www.pcgdigitalmarketing.com/resources
www.brianpasch.com
www.automotiveseostudy.com
Auto Revo’s Blog
www.autorevo.com/blog
www.autorevo.com/blog
The Autotrader.com site you never knew about
Relax, it’s not a shameless plug, Autotrader.com now touches 50% of the technology dealerships utilize, whether you know it, like it or not. What does that mean? Unbelievable data and stats and a complete learning library.
Check your emotions at the door and see what you could learn:
weworkforyou.com/insights/overview
Relax, it’s not a shameless plug, Autotrader.com now touches 50% of the technology dealerships utilize, whether you know it, like it or not. What does that mean? Unbelievable data and stats and a complete learning library.
Check your emotions at the door and see what you could learn:
weworkforyou.com/insights/overview
Driving Sales
Similar to Dealer Refresh with both unbiased articles and real world questions (hint, if you dig around on this site it has some nice gems):
Community: www.drivingsales.com
Dealership News: www.drivingsalesnews.com
Best Practices: www.drivingsalesinnovationguide.com
Similar to Dealer Refresh with both unbiased articles and real world questions (hint, if you dig around on this site it has some nice gems):
Community: www.drivingsales.com
Dealership News: www.drivingsalesnews.com
Best Practices: www.drivingsalesinnovationguide.com
Automotive Digital Marketing
Big community and grab bag of different articles.
www.automotivedigitalmarketing.com
Big community and grab bag of different articles.
www.automotivedigitalmarketing.com
Google Resources You Never Knew About
Mobile Friendly Test
Check your dealer website to see if it’s mobile friendly.
www.google.com/webmasters/tools/mobile-friendly
Check your dealer website to see if it’s mobile friendly.
www.google.com/webmasters/tools/mobile-friendly
Structured Data Testing Tool
If your dealership has ever paid to have SEO performed since 2013 to present, you better have structured data showing. You don’t have to know what it does, just see if it’s there.
www.google.com/webmasters/tools/richsnippets
If your dealership has ever paid to have SEO performed since 2013 to present, you better have structured data showing. You don’t have to know what it does, just see if it’s there.
www.google.com/webmasters/tools/richsnippets
Google Analytics Platform Tool
More for the in-house Digital Manager but a new tool Google provides to properly setup and test the GA on your dealer website. I like doing this to double-check my website vendor’s reports, though, not as common as a few years ago I still catch them once in a while not reporting accurate results in the dealer facing reports:
ga-dev-tools.appspot.com
More for the in-house Digital Manager but a new tool Google provides to properly setup and test the GA on your dealer website. I like doing this to double-check my website vendor’s reports, though, not as common as a few years ago I still catch them once in a while not reporting accurate results in the dealer facing reports:
ga-dev-tools.appspot.com
Google Think Automotive
Really cool insights and tools for the big picture.
www.thinkwithgoogle.com/industries/automotive.html
Really cool insights and tools for the big picture.
www.thinkwithgoogle.com/industries/automotive.html