Inventory marketing and management services include vehicle specials, descriptions, integration and feed troubleshooting.
Maximize your online spend – Get your inventory optimized – See My Results Here!
Descriptions & Specials
Properly merchandising inventory is the single most important factor to increase SRP’s and VDP’s:
- Used inventory is examined for OEM colors & packages
- New inventory check for OEM colors & packages
- Descriptions written based on OEM colors & packages
- Specials created on 3rd party sites where available
Every dollar spent on digital marketing is a waste if inventory isn’t properly merchandised.
See My Results
Integrations, Mapping, 3rd Party Sites
Dealer spend on classified advertising is huge. Stop blaming Autotrader & Cars.com and maximize your results:
- Used inventory is examined for OEM colors & packages
- New inventory check for OEM colors & packages
- Ensure descriptions written, OEM info is integrated
- Specials created on 3rd party sites where available
Think your classified advertising stink? No, it’s your dealership merchandising that stinks.
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- OEM series, colors and options are properly polling from the DMS to the inventory manager.
- The inventory manager is pushing this information out to dealer website, Cars.com & Autotrader.com.
- The dealer website, Cars.com & Autotrader.com are properly displaying this information.
- If any data is incorrect it gets corrected.
- Every VIN is cross-referenced with another VIN tool.
- OEM series, options, colors get corrected…
- Based on photos, appraisal and description written by dealership.
Thoughts on Vehicle Merchandising
This is the grunt work. It’s not glamorous and it’s not a noticeable “see, touch, feel” type of service like changing websites.
However, it is the single biggest factor to getting online shoppers to find your vehicles for sale in search results pages and to click on your vehicles.
Optimizing the dealership inventory not only affects your dealer website results but all the classified listings (Autotrader.com, Cars.com), lead providers (CarsDirect.com, Autobytel.com) and OEM sites your inventory is listed on and that you pay a lot of money for..